Wabi — CRM

847 guests $124,680 total revenue 3.2 avg visits 23% return rate +12 new this week · $3,840 +3 new today · $945 23 unsubscribed this month (2.7%)

	Name	Visits	Total Spend	Avg Check	Last Visit	Channels

Segments

Wabi Intelligence — Suggested segments

$14,190

Revenue from $340 messaging costs

42x ROI

Message Credits

$142.50

est. ~2,850 SMS or ~1,780 WhatsApp

Usage This Month

SMS: 312 sent$18.72

WhatsApp: 156 sent$12.48

Email: 445 sent$0.00 (free)

Total$31.20

Auto Top-Up: ON

$50 when below $20

Messaging Costs

SMS (AU)$0.06/msg WhatsApp (marketing)$0.08/msg WhatsApp (service/reply)FREE <24h EmailFREE

Your plan: CRM Pro — $79/month
Includes: $30 message credits + unlimited emails
Additional credits: Pay as you go

WhatsApp Templates

Booking ConfirmationApproved

Order UpdateApproved

Marketing: Weekend SpecialApproved

Marketing: Event InvitePending Review (submitted 12 Feb)

Win-Back OfferRejected — promotional language

Meta requires pre-approved templates for WhatsApp marketing messages.

Drafts

Weekend Special Draft saved 2h ago

Campaign	Channel	Segment	Sent	Opened	Clicked	Revenue	Cost	Status

Automations

Frequency Cap

Max messages per guest per week:

Campaign Spend

$3,240

→

Revenue Generated

$48,290

=

Return on Investment

14.9x

Every $1 spent on campaigns generated $14.90 in revenue

Total Spend

$3,240

This month

Revenue Generated

$48,290

+24% vs last month

Cost per Conversion

$2.18

-$0.34 vs last month

Conversion Rate

8.4%

+1.2% vs last month

Campaign Performance

Last 6 months

Messages Sent

Revenue ($)

Channel Breakdown

Performance by messaging channel

Top Campaigns

Best performing campaigns by revenue

Campaign	Channel	Spend	Revenue	ROI	Sent	Opened

Acquisition

New guests per month

SepOctNovDecJanFeb

Top Segments

By guest count

Who are you reaching?

Select Segment

Or build custom audience

How do you want to reach them?

What's the message?

AI Draft

Unsubscribe link included

Venue name present

Character limit OK

No blocked words detected

When should it go out?

Send Now

Send immediately to all recipients

Schedule

Pick a date and time

Best time for your audience: Tuesday 11:30 AM (highest open rates)

Let Wabi choose the best time for each guest based on their engagement history

Review your campaign

Boost Your Campaign (optional)

Wabi Direct Promo

Spend $50, get $10 off — runs on your Wabi ordering page

Est. +12 orders · Cost: funded by you (redeemed orders only)

UberEats Featured Listing

Boost to top of UberEats search in your area

$50/day · Est. +15 orders/day · Avg ROI: 3.2x

Google Ads — Local Search

"Italian restaurant Richmond" + similar keywords

$30/day · Est. 200 clicks/day · Est. 8 bookings

Instagram & Facebook Boost

Promote to foodies within 5km of your venue

$20/day · Est. 1,500 impressions · Est. 45 link clicks

DoorDash Sponsored Listing

Priority placement in DoorDash app

$40/day · Est. +10 orders/day · Avg ROI: 2.8x

Pair your messaging campaign with paid ads for maximum reach. Platform ads are billed directly by each platform.

Campaign sent to 42 guests!

You'll receive a delivery report shortly